Depop, a London-based e-commerce platform specializing in secondhand fashion, is evolving to strengthen its identity across digital and physical spaces. With 90% of users under 26, the refresh focuses on refined brand guidelines, a strategic advertising campaign, and an expanded real-world presence.

Our concept, Option One, highlights real people wearing thrifted outfits to enhance consumer connection. A playful, youthful tone aligns with Depop’s audience, fostering creativity, self-expression, and conscious consumerism.

The refresh blends online and offline experiences through an updated website, targeted digital ads, and active social media engagement, while posters, pop-ups, and interactive events amplify physical visibility. By evolving with its trend-conscious community, Depop enhances user engagement while preserving its authenticity and commitment to sustainability.