The Epistolary Etiquette

In collaboration with Neenah, a paper mill renowned for its craftsmanship since 1873, The Epistolary Etiquette explores the refined art of 18th-century letter writing, where every word, fold, and flourish was an expression of intent. By showcasing Neenah’s luxurious paper, the project highlights how premium stationery elevates a simple letter into a work of art, transforming correspondence into a deeply personal and meaningful exchange.

Designed for history enthusiasts, stationery lovers, calligraphy admirers, and those who appreciate the lost art of handwritten communication, The Epistolary Etiquette captures the beauty of cursive penmanship, the precision of paper folding, and the care taken in delivering each message. Through a blend of historical inspiration and modern design, it reimagines the experience of receiving a handwritten letter, emphasizing the elegance and craftsmanship that once defined the art of communication.