CASABLANCA 2036

Casablanca’s bid for the 2036 Olympics is more than a campaign—it’s a vision of a city that honors its heritage while embracing a bold, modern future. The brand identity is fluid yet grounded, evolving while staying deeply connected to tradition. By blending history with innovation, Casablanca positions itself as a dynamic, globally connected host for the world’s biggest sporting event.

BOLD. ORGANIC. DIVERSE.

These values shape the campaign, capturing the city’s vibrant culture, architectural beauty, and spirit of resilience. Spanning digital and physical spaces, it engages audiences through strategic branding, immersive storytelling, and interactive events. A strong visual identity, social media engagement, and real-world activations—such as cultural festivals and sports showcases—bring the vision to life.
By embracing both past and future, Casablanca stands ready to welcome the world to the 2036 Olympics as a city of energy, inclusivity, and innovation.